The task was to successfully launch a range of toner pads: convincing consumers to incorporate these 5-minute treatments into their daily routines, and prevent cannibalization of the brand’s best-selling Pore-Tight Toner. 

For the visual campaign, we wanted to create a distinct world for these products, showcasing the mutli-tasking nature of the product through strong, aspirational lifestyle positioning. For the social campaign, we focused on product education, storytelling the strong ingredient benefits and points of difference.

Creative Direction | Launch Strategy | Content & Social Media Direction