I’m a creative director and brand architect specializing in content-forward storytelling.

After honing my storytelling skills working as an editor at NYLON and Hearst, I spent the past eight years building and scaling Glow Recipe into a cult-favorite, bestselling brand.

With an eye for detail and passion for data-driven strategy, I develop brand identities and creative narratives that guide culture and sales.

Services

    • Creative vision

    • Long-term brand strategy

    • Market positioning

    • Brand DNA development

    • Creative direction

    • Campaign visual development

    • 360 campaign concepts

    • Editorial and advertising storytelling

    • Photo and video shoot direction

    • Influencer and talent creative direction

    • Social media strategy

    • Social team leadership

    • Social media visual systems

    • Content direction, framework, and calendars

    • Ecomm and PDP creative direction

    • Retail concepts and visual merchandising direction

    • Experiential concept ideation (pop-ups, installations, events)

    • In-store storytelling and window concepts

CONTACT

yasmeen.gharnit@gmail.com