GLOW HUES SHADE EXTENSIONS
After successful launch periods for the brand’s Dewy Flush and Glass Balm products, sales began to plateau. We utilized the products’ shade extension ranges to reinvigorate the SKUs, taking a more fashion-forward, editorial approach.
Creative Direction | Launch Strategy | Content & Social Media Direction
Before & Afters
Impactful B&As were incredibly important for this launch, as formulas are sheer and express differently depending on skin tones. We worked with an on-set retoucher to ensure that all color expressions were accurate without making any adjustments to the skin’s texture or naturally occurring pigmentation, remaining within the brand’s no-skin retouching guidelines.
