Collaborated with internal marketing and design teams, Sephora, and agency partner MKG to create a fully immersive activation across Los Angeles and New York. With the primary goals of increasing brand awareness and strengthening Glow Recipe’s association to Korean skincare, we concepted an interactive timeline booth leading eventgoers through key moments in the brand’s history, a Make Your Own Kit sampling station, and an event merch booth where we brought back discontinued products and previewed upcoming launches. This was such a success that the brand permanently brought back the Jelly Sheet Mask and launched a kit bringing back the Banana Soufflé Moisture Cream.

Creative Direction | Event Strategy | Content & Social Media Direction